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40Race Shoe FinderEst. 2023 · London

The record

How this site
earns.

Some links to retailers on this site are affiliate links. If you buy something after clicking one, we may receive a commission from the retailer. It costs you nothing extra and does not change the price you pay.

The rules we hold ourselves to

  • Inclusion is never bought. A shoe is in the index because it is a current race shoe, not because there is a commission attached. Several shoes here have no affiliate relationship at all.
  • Ranking is never bought. Ordering is produced by the calculator from the filters you set. There is no field in the data that could promote a shoe, and no brand has ever been offered one.
  • Verdicts are never bought. Where a shoe is poor value the site says so, including shoes we earn on. The Adios Pro Evo 2 is the most expensive shoe per race you can buy, and it says that on its own sheet.
  • No sponsored reviews, ever. No brand has paid for coverage, been given copy approval, or seen a page before publication.
  • Affiliate links are marked. Monetised outbound links carry rel="sponsored" so that search engines and readers can identify them.

Why this matters

A site whose recommendations follow its commissions is worth nothing to the person reading it, and not much to the advertiser either. The only reason to trust a number here is that the method producing it is published and applied identically to every shoe. That constraint is the product.

Prices and stock

Two different kinds of number appear on this site. RRP is the manufacturer’s UK price and is what the cost calculations use. Retailer prices are read from the shops themselves, and every one is stamped with the moment it was checked — the timestamp is shown next to the price rather than hidden, because a static site cannot know what a shop is charging right now.

The rules that govern those figures are as strict as the ones above:

  • Offers are ranked on buying value alone. Cheapest confirmed in stock first. Commission is not an input to that ordering and there is no field in the offer data that could carry one, so it cannot become one by accident.
  • Unknown stock is shown as unknown. Where a retailer publishes no inventory data we say so, rather than assuming the shoe is available in your size. A retailer that fails to respond contributes nothing at all instead of a guess.
  • No price is ever inferred. If we do not hold a retailer’s price, the row says so and links to their own search. We never substitute the RRP and present it as theirs.
  • Discount claims are checked against RRP. A shop’s “was” price above the manufacturer’s own RRP is not a saving anyone could have had, so we decline to repeat it.

Racing shoes are discounted heavily once a new generation lands, so a shoe that looks poor value at RRP often is not. Check the live price at the retailer before buying — including ours, if it has been sitting for a day.